Run a mini hackathon for product features and development. Put a good bounty of say $20,10,5k for top three prizes. This is for features that can be easily added on to existing Airswap platform or built on it. The aim of this is to get visibility but also great ideas/contributions from the wider crypto and even traditional finance (tradfi) community. There is a lot of smart product folks / traders out there who can contribute to the Airswap protocol.